Lloyd Armbrust

An ongoing series / Building RonanRx

Road to
$1 Billion

Annual revenue. Not valuation.

I’m building RonanRx toward a billion dollars a year. The real numbers, the people, the mistakes, and the decisions along the way.

Lloyd Armbrust

A series by Lloyd ArmbrustThe plan: a new episode every weekday.

The next part of the story.

Episode 3

Vince: Engineering Standups

Our remote engineering team, daily standups, and Vince’s work automating GitHub issues. Building the things behind the thing.

Published Nov 6, 2026

PublishedView original on X

Next: The Actual Numbers

Stay for the
next chapter.

Get each new episode, or catch up once a week. The numbers, the people, and whatever we have to figure out next.

A billion dollars is going to take a few emails.

Every part of
the story.

The numbers, then the people behind them. And a few decisions we’ll probably talk about twice.

Start at Episode 0

Release dates · November 2026

Scheduled = confirmed release. Proposed = tentative date.

Welcome to the Ranch

Episode 0

Welcome to the Ranch

Come feed the cows. Then we can talk about building RonanRx, the rules, and why I’m showing you the whole thing.

Watch episode
Published

EP. 01Artwork
coming soon

Episode 1

The Actual Numbers

The revenue chart, and why we paused growth. Bring your enthusiasm for flat lines.

Scheduled

1,000 lbs. of Candy

Episode 2

1,000 lbs. of Candy

A GLP-1 company. A Halloween candy plan. The irony is doing a lot of work here.

Watch episode
Published

UP NEXTArtwork
coming soon

The people · Operations

Meet Lamar

Meet Lamar, our operations manager. There is a company to run between these videos.

Proposed

UP NEXTArtwork
coming soon

The decisions

We Need to Change Our Name

A conversation with investor Chris Saum about the name. Apparently building the company wasn’t enough to figure out.

Proposed

Vince: Engineering Standups

Episode 3

Vince: Engineering Standups

Our remote engineering team, daily standups, and Vince’s work automating GitHub issues. Building the things behind the thing.

Watch episode
Published

UP NEXTArtwork
coming soon

The people · Co-founder / COO

Meet Emily

Meet Emily Colman, co-founder and COO. From Eli Lilly to building RonanRx with me.

Proposed

UP NEXTArtwork
coming soon

The people · Engineering

Meet Philip

Meet Philip from our engineering team. Another person you’ll get to know as we build this.

Proposed

We’re aiming for every weekday. Proposed dates may move; open weekdays will fill in as the story unfolds.

Also on my list.

No release dates yet. Plenty to talk about.

Proposed · Coming soon

Which Peptides Are Legal Now?

The question we keep getting. An episode about the rules, beyond the headlines.

Proposed · Coming soon

For Research Only

Three words on a label. A lot of questions about what they mean.